It stands for search engine optimization. It is the process of getting traffic from the “free”, “organic”, “editorial” or “natural” listings on search engines. It refers to the practice of improving ranking within major search engines to increase online traffic. The main objective of SEO is to improve the quality and quantity of website traffic or is to get a business to rank higher in google search results. E-commerce websites like Myntra, Flipkart, Shopclues, eBay, and Snapdeal will be fighting to get listed in the SERP for the search you just made. It also helps in expanding your business. It can boost the maximum number of visitors to your website. Keyword research plays an important role in SEO.